1 thought on “Baking industry characteristics”

  1. What are the characteristics of the baking market

    (1) Although the baking industry is huge and continuously developing, it has attracted many entrepreneurs to enter, but it is still limited to the regional market. There are only a handful of enterprises, and the characteristics of regionalization are very obvious.

    (2) In China, baking is gradually penetrating from the first and second -tier cities to the third and fourth -tier and below cities. Affected by Western culture, baked foods such as bread, cakes, biscuits, and biscuits have gradually become the breakfast of some urban residents.

    (3) The brand awareness of enterprises is constantly increasing, consumers' recognition of the brand is also increasing, and the industry is in the upgrade stage.

    (4) At present, the homogeneity of domestic baking products has intensified, product assimilation to marketing homogeneity, management homogeneity to strategic homogeneity, local differentiation cannot make enterprises get out of homogeneity The strange circle.

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