The analysis of the industry environment includes 5 aspects, namely: industry life cycle, corporate culture, national industrial structure and policy, industry technology process status and potential, and industry resources. Right
5 thoughts on “Analysis of the industry environment includes 5 aspects of which five aspects”
Leave a Comment
You must be logged in to post a comment.
1. Macro environmental analysis
. Industry market analysis
. Competition analysis
. Supply and demand analysis
. Analysis of industry -driven elements
. Analysis of corporate resources and capabilities
(1) Macro environmental analysis
The macro environment generally includes four types of factors, that is, politics, that is, politics, Economics, technology, and social culture, referred to as Pest (Policical, Economic, Social,). As shown in Figure 5.2. There is also a natural environment, that is, the geography, climate, resource distribution, ecological environment of a company or market. Because the changes in various factors of the natural environment are relatively slow, the enterprise is easier to cope, so it is not used as a key research object.
1. Political environment. It refers to those political elements and legal systems that affect and restrict the enterprise, as well as its operating status. Specifically include factors such as the national political system, political and military situation, policy, policies, laws and regulations, and law enforcement systems. In a stable political environment, enterprises can obtain legitimate rights and interests through fair competition and survive and develop. State policy and regulations have control and regulating the production and operation activities of enterprises. The same policies and regulations may bring different opportunities or restrictions to different enterprises.
2. Economic environment. It refers to the socio -economic status of the survival and development of the enterprise and the economic policy of the country. Specifically include socio -economic systems, economic structure, macroeconomic policies, level of economic development, and future economic trends. Among them, the content of the focus is on the macroeconomic situation, the industry's economic environment, the market and its competition. Index indicators to measure the economic environment include: national GDP, national income, employment level, price level, scale of consumption expenditure distribution, international revenue and expenditure status, as well as national fiscal and monetary policies such as interest rates, currency supply, government expenditure, and exchange rate.
3. Technical environment. It refers to the existing level, development trend and development speed of science and technology related to the company, as well as the national scientific and technological system and scientific and technological policies. Such as the fields of science and technology research, the distribution of scientific and technological achievements and the degree of advanced levels, the strength of scientific and technological research and development, and so on. In the case of the rise of the knowledge economy and the rapid development of science and technology, the impact of the technical environment on enterprises may be creative or destructive. Enterprises must foresee the changes brought about by these new technologies and take corresponding measures to respond.
4. Social and cultural environment. It refers to the formation and changes of the social structure, customs and habits, religious beliefs, values, behavioral specifications, lifestyle, lifestyle, cultural level, and geographical distribution in the area where the enterprise is located. The social and cultural environment has a subtle influence on the production and operation of the enterprise, such as the cultural level that affects people's needs level; customs and religious beliefs may resist or prohibit certain activities of enterprises; With consumption, etc.
(2) Micro -environment analysis
M micro -environment is a specific environment for the survival and development of enterprises. Compared with the macro environment, the micro -environmental factors can directly provide more useful information to an enterprise, and it is more likely to be identified by the enterprise.
1. Micro -environmental factors. It mainly includes market demand, competition and resources, and direct related policies, laws, and laws.
(1) Market demand. Under the economic conditions, the needs of the environment to enterprises are mainly manifested as market demand. Market demand includes practical needs and potential needs. Real demand refers to the needs of customers' ability to pay, and potential demand refers to the latent state that cannot be realized for some reasons. Real demand determines the current market sales of the enterprise, and the potential demand determines the future market of the enterprise.
(2) Competitive environment. Including the scale of competition, the strength and number of competitors, the degree of competition, etc. Specific competition includes peer competition, alternative product industry competition, buyers competition, supplier competition, and so on.
(3) Resource and environment. Resources refer to all resources that enterprises should invest in production and operation activities, including people, wealth, things, technology, and information. The resource environment includes various resource development and utilization status, the supply status of resources, and the development and change of resources.
It, the direct related policies, laws, laws, and requirements from the government and associations, which also have direct restraint and influence on the industry and enterprises.
2. Industry analysis
Enterprises conduct production and operation activities in certain industries. Studying the external environment of the enterprise must master the characteristics of the industry. Industry analysis mainly includes industry preparation analysis and industry competitive structure analysis.
The analysis of the industry's general appearance mainly master the development stage of the industry, the industry's status in socio -economy, the industry's products and technical characteristics.
The industry competitive structure analysis mainly master the industry's competitive trend. In this industry, any company must face the following five aspects of competition pressure: potential entryrs, alternatives, buyers, suppliers, and existing competitors. See Figure 5.4:
(1) The threat of potential entry. After the entry of potential competitors, it will pose a huge threat to existing enterprises through the original market and stimulating a new round of competition with existing enterprises. This entry threat depends mainly on the attraction of the industry and the size of the obstacle. The industry has rapid development, high profits, small obstacles, and the threat of potential competition. Entering obstacles include: scale economy, that is, the size of the new entryrs is difficult to enter; the advantages of product differences, new entrants compete with the original enterprise for users, and must spend a large price to establish corporate image and product reputation. Investment; existing enterprises' control of key resources are generally manifested as the accumulation and control of key resources such as funding, patented technology, raw material supply, and distribution channels to form obstacles to new entrants; the degree of counterattacks of existing enterprises.
(2) The threat of alternatives. Replacement refers to other products that have the same or similar functions as the products of the industry. Such as washing powder can partially replace soap. The root cause of the threat of alternatives is often that it has the advantages of exceeding the original product in some aspects, such as low price, high quality, good performance, and new features. If the substitute's profitability is strong, the pressure on existing products will be great, which will make the companies in the industry be in an unfavorable position in competition.
(3) The pressure of the buyer. Buyers are manifested in the competitive pressure of the industry as the requirements for purchasing, such as low prices, high -quality, excellent services, etc.; Also manifested that buyers use the competition between existing enterprises to put pressure on manufacturers. The basic factors affecting the buyer's bargaining are: the customer's purchase batch, the degree of dependence on the product, the cost of changing the manufacturer's cost, and the amount of information are grasped.
(4) The pressure of the supplier. Enterprises are generally obtained from suppliers for various resources required for production and operation. Suppliers generally start from price, quality, and services to seek more profit, thereby bringing pressure on the enterprise.
(5) Competition among the existing companies in the industry. This is a competition in the usual sense. The main competition methods are price competition, advertising war, and new product introduction. The intensity of this competition depends on various factors, such as the comparison of the number of competitors and its strength, the rapid development of the industry, the level of profit margins, the comparison of the industry's production capacity and demand, and the size of the industry's entry or exit obstacles. When the industry is slow, the competitiveness, high product homogeneity, excess production capacity, and low obstacles to the industry's incomplete obstacles, the competition will be fierce.
The framework of industry analysis: from top to bottom, from the surface and inside:
The environment of macro (domestic and foreign) environment, which can be specifically: national and regional macro environment, including PEST or Pestle, that is, policies, economy, and Analysis of society, technology (law, environment) and other aspects;
's analysis of viewing (industry), mainly based on the current status and development trends of the industry, value chain analysis, competitors and benchmarking enterprises research, supply and demand analysis, industry key success elements Start;
analysis at the micro (enterprise) level, focus on analyzing the analysis of internal resource capabilities, analysis of business status, financial management analysis, and differences with competitors.
4. For detailed aspects:
. Analysis of macro environment
. Industry market analysis
. Competition analysis
Fourth, supply and demand analysis
5. Industry driving element analysis
. Enterprise resources and ability analysis
The answers are for reference only, I hope to help you, thank you!
Pay content for time limit to check for freenAnswer 1. Environmental analysis: The industry environment is the external environment with the most direct impact on the enterprise and the greatest role. 2. Structure analysis: Industry structure analysis mainly involves the industry's capital structure and market structure. Generally speaking, it is mainly an analysis of the industry's entry of obstacles and the degree of competition in the industry. 3. Market analysis: The main content involves the nature, requirements and development and changes of the industry's market needs, the market capacity of the industry, the industry's distribution channel model, sales method, etc. 4. Organizational analysis: The main research industry's requirements and reality of the survival of the enterprise are: the main contents of the enterprise are: the associations within the enterprise, the professionalism, integration of the industry, scale economy, and organizational changes. 5. Growth analysis: Analyze the growth stage and development direction of the industry. Of course, these contents are only part of the conventional analysis, and in these analysis, there are many general content and specific content. For example, in industry analysis, the industry life cycle should be developed dynamically, especially in combination with the changes in the industry cycle, the company's market sales trend and value change.
Isn't it a Potter Five Power Model?
Delivery changing clothes Stinky catfish, good gap, eat, better food.