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Analysis and Discussion of the "Purchasing Purchase" operation model of the new energy logistics vehicle
Guidance: New energy logistics vehicles have four major operating models, including sales, rent purchase, financial leasing and comprehensive operation models, of which the rental purchase model is based on the rental purchase model Get full use of the market. The following is the analysis and discussion of the new energy logistics vehicle "renting and purchasing" operation model that I brought to you. I hope it will be helpful to you.
This purchase is a car rental method and a car sales method. It is a new model for renting for buying. Buy cars from the automobile supplier and rent it to the lessee for use, and the lessee pays a car consumption model to pay the rent to the car financial leasing company in installments. In the operation link, there are generally four operating models: medium and long -term leasing, time -sharing leasing, manufacturer's own logistics targeted leasing, and new energy -specific vehicles. The "Third China New Energy Vehicle Federation Technology Summit and the 2nd Operator and Automotive Companies Docking Purchase Exchange Conference" held in Shenzhen on December 21, 2016 will focus on discussing this issue. At that time, the electric vehicle resource network will organize more than 200 logistics vehicles and operators to discuss the "post -subsidy era" operation model.
. Why does the new energy logistics vehicle adopt the operating mode of renting and purchasing
The comparison of the sales model and the rental purchase model here n (1) Let's talk about what kind of innate deficiency in the sales model, and all factors can be compared with traditional cars.
First, the price advantage is not obvious. As we all know, the subsidy policy of new energy logistics vehicles at this stage needs to be adjusted. Recent news shows that the subsidy policy of the segmentation field has been suspended, and the standard is being formulated, and it may be landed before the end of the year. Due to the adjustment of subsidy policies and recommendation directory, the enterprise is basically in a wait -and -see state, resulting in the low production and sales volume, and even discontinued. With the support of no subsidy, cost, transportation costs, charging costs and maintenance costs, etc., new energy logistics vehicles are higher than traditional cars.
It today's realistic scenarios, micro -pure electric animal flow vehicles have obvious economic advantages, and light and medium -sized pure electric animal flow vehicles have higher costs and do not have economic advantages. If the price of batteries decreases 50%or the battery life is doubled, perhaps the cost of pure electric carriers will be reduced, and the economy will be more obvious. In the absence of subsidies, the cost of pure electric animal strollers is obviously high, and the economic advantages will not be too large. However, without subsidies, even if the price of batteries drops by 50%, the economic advantages of pure electrochemical vehicles are not obvious.
So when consumers buy cars, they will choose those models that are repaired and fast and convenient. Instead of waiting for a long time, the car is repaired, which is very delayed.
Fifth, from the perspective of the user group of the logistics industry, the consumer group is mostly low -level income, and a small part is high -income. Therefore, most of them will not purchase new energy logistics vehicles with high cost, low range, low range of mileage, difficulty in charging, difficulty in quality, and poor after -sales service because of a so -called "environmental protection".
(2) Why is it temporarily in the rental purchase model?
The word "temporary" is used, because this model is still popular at this stage. Discussion. From the perspective of visiting related operators of electric vehicle resource networks, this model has the shortcomings such as high operating costs and long recovery cost cycles. However, it also has its advantages to make up for its shortcomings. Why is it temporarily in the rental and purchasing model?
The first, the user saves the preliminary fees of down payment funds, a lot of taxes and insurance for individuals and corporate customers through installments. More free funds are easier to accept for users with poor economic level, which reduces the user's economic burden. For enterprises, it does not occupy the credit limit of the enterprise, does not enter the corporate assets and liabilities, which reduces the pressure of corporate funds.
The second, when the vehicle payment is not paid, the owner only has the right to use and has no ownership. At this time, as long as consumers pay a certain deposit, pay a certain rent on time every month, and meet the requirements of the state, and they can pick up the car on the road. The rental procedures are simple and convenient, and the various procedures from customers to complete processing are generally 2 to 3 working days. The caring time is up to one week. After the user's rent period expires, the user has the right to decide whether to buy the car. In this way, users should have been used for the down payment, and they can be used for other investment.
Third, compared to long -term rental, time -sharing lease models can maximize the efficiency of vehicle use and more convenient. Some operators say that traditional long -term rental models, maintenance charging limits customers better, and most of the cars of some logistics companies are idle, and the short -term rental model can improve the use of the car.
Fourth, during the leasing process, users do not have to worry about maintenance, car washing, and not worrying about charging. According to the requirements of the warranty, it is basically provided for 5 years or 200,000 kilometers.
. How does pure electric animal flow vehicle operate in the rental purchase model?
(1) Pure electric animal flow car rental enterprises and pure electric animal flow car hosting factories establish mutually beneficial cooperative relationships, such as Chongqing Easy Rental Rental Rental Tong and Chongqing Ruichi, iron car rental and Chongqing Ruichi, Henan Yiwei and SAIC Chase, Wanxing Chuangzhi and land square boats, blue -green and green and land square boats, Minfo Wo Neng and Dongfeng Special Auto and other cooperative relationships. They use manufacturers to customize the preferential prices and services of the OEM.
(2) At this stage, pure electrochemical vehicle OEMS has the trend of deploying leasing companies in the country. Through its own advantages, including stores, prices, and after -sales service, the market is seized. Through the customer resources of the 4S shop, the model of renting is implanted. But at present, the most form is the situation described in the two (1) because they are more professional than the OEM. Under normal circumstances, the dealers of pure electric carrier vehicles are distributed across the country to establish a mutually beneficial relationship with the OEM and charging pile operators. The charging problem has been resolved, the purchase and after -sales service is resolved, and the vehicle sales channels have also been resolved.
(3) Pure electric animal flow cars use the deposit and lower price of car purchase and high -quality services to attract consumers in a rental purchase model to ensure smoother use of consumers. During the use of users, operating dealers provide after -sales service for charging, maintenance, maintenance, etc.
. The calculation method of the rental purchase of pure electric animal flow
(1) Users of pure electric animal flow vehicles need to pay a certain deposit. Usually the deposit is. The monthly pay the rent to the operator, until the paid, the vehicle can be owned by itself.
For example, Shenzhen area: BAIC Wan: 10,000 deposits, 2380 monthly rent, three -year rental bag insurance, short -term rental no insurance from one year. One -time purchases need to pay 58,000 yuan at one time; Ruichi EC35: 10,000 deposits, 2680 monthly rent, short -term rental year, without insurance. Ruchi EK05: 10,000 deposits, 1,600 monthly rents without insurance, 1900 insurance contains insurance, short -term rental rent of 1,680, insurance is self -care.
The monthly rental price of the rental purchase model is mainly determined based on the rated load size and battery life. For example, in different models of Chongqing Ruichi, the rated load is 560kg and the battery life is 160km. The monthly rent is 1899 yuan. The rated load is 600kg, the range of battery life: 120km, and the monthly rent is 2099 yuan. The rated cargo is 800kg, the range is 100km, and the monthly rent is 2399 yuan. The rated cargo is 700kg, the range of battery life: 260km, and the monthly rent is 2699 yuan.
(2) According to the usual calculation method:
a. Car price down payment = current car purchase price × (20%-80%down payment ratio);
b. Model insurance premium card certificate fee;
c. Loan amount = current car purchase price-down payment;
d. Calculating formula is: each period repay the amount = loan principal/repayment period;
e. Interest should be repaid each period = last month's remaining principal × loan monthly interest rate.
4. Pure electric animal flow vehicles with the problems and difficulties of renting and purchasing
(1) Emphasizing the purchase of purchasing purchases is a small profit -making sales, winning by volume. Therefore, enterprises must write an article on sales, otherwise it will affect the yield. The gross profit margin includes the capital cost and management cost of the enterprise, generally about 15%. According to the current market research and analysis, many enterprise sales channels are limited to traditional models and urgently need to expand sales channels.
(2) In this mode, the operating cost is huge. The main cost is to buy cars, piles, wages, maintenance, battery replacement and residual value management. a. Although the OEM provides a certain price discount, some companies require operators to pay some subsidies themselves first. With the subsidy without issuing, the company's funds are under great pressure and the purchase costs have increased. However, if the main factory pays the subsidy first, and the preferential price purchase price may be reduced, the cost of buying a car will be reduced. b. Most of the new energy logistics vehicles operate dealers, and also charging pile operators, such as the ground iron, the wisdom of Yunshan, the eight horses, and the people of the people, and the people have built charging piles. There is also a mobile tram, which increases investment costs. If the charging pile point is handed over to a third -party charging pile operator to do it, this will greatly save investment costs. c. Due to the incomplete market system of the new energy vehicle after the market, maintenance requires that the OEMs and relevant component manufacturers provide technical personnel to perform maintenance, and the cost of maintenance costs is high. Especially the battery replacement, the motor, the controller, and the charger, the replacement cost is a huge amount. d. The management problem of the residual value of the new energy vehicle industry has always been a hot topic. For example, the problem of recycling of power battery steps, the second -hand market problems of new energy vehicles have yet to be solved.
Summary: In the case where the sales model of the new energy logistics vehicle cannot be made, this model of renting and purchasing has a good avoidance of the disadvantage of the car sales model. At this stage, if it can better solve the huge economic pressure brought by operating costs, this model will be temporarily accepted.
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